InetSoft Adds Google Analytics, AdWords, and Microsoft SharePoint as Data Sources for BI Dashboarding

Piscataway, NJ (PRWEB) June 26, 2012

InetSoft Technology, an innovator in data mashup driven dashboard and reporting solutions, announced the availability of new custom data connectors for popular enterprise applications: Google Analytics, Google AdWords, and Microsoft SharePoint. In all three of these cases, business users and IT staff get upgraded dashboard and reporting design tools, and the greatest benefit comes from being able to mash up this data with other enterprise data for a more comprehensive view of performance.

Google Analytics and AdWords capture an enormous amount of data about Web site usage and PPC ad performance. The SaaS-based application provides a good dashboard for the basic metrics marketers need to watch, such as visitor counts and drill-down into sources of traffic. However, advanced reporting, such as by custom conversion type or visual analysis using multidimensional charting, is lacking. On the other hand, Microsoft SharePoint includes good tools for interactive dashboarding, but lacks a high degree of self-service and support for data mashups on as wide a range of external data sources.

InetSoft’s Style Intelligence business intelligence application offers improvements in all of these areas. The application provides drag-and-drop dashboard design tools that make the creation of simple dashboards easy enough for business users while providing great flexibility and control to meet developers advanced information presentation requirements. Completed analytical dashboards support high levels of personalization, data exploration, and collaboration across any organization.

With a goal of being able to connect to almost any data source, InetSoft’s Style Intelligence adds these connectors to the list of supported third-party data sources that do not already have open standards based connectivity:

Leave a Reply