Infographic: What Data-Driven Marketing Looks Like in 2015

Infographic: What Data-Driven Marketing Looks Like in 2015
Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. And these changes have come quickly to match the quick pace of technological advances, forcing brands …
Read more on Adweek

Content Performance Marketing – Transformation of the Digital Organization
Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary. From board level approval through to emotional buy-in, the process can be long, daunting and- for …
Read more on Huffington Post

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