Informz Announces new Integration with Aptify

Saratoga Springs, NY (PRWEB) April 29, 2015

Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that Aptifys association management system (AMS) now integrates with the Informz email marketing and marketing automation platform. The integration will allow Informz and Aptify users to streamline processes and create more effective email campaigns.

Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, campaign canvas for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as Aptifys AMS to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.

Informz is pleased to welcome Aptify to our network of integrated partners, said Joe Tyler, CEO at Informz. The new integration allows clients to maximize the power of their database and achieve relevant and timely communications.

The integration between Informz and Aptify creates an advanced relationship management solution, enabling users to:

Easily build Informz email target groups with a seamless integration to Prospect Views in Aptify.
Use Aptify fields to personalize mailings.
Write back valuable email activity data, which includes delivery, opens, unsubscribes and resubscribes, back to Aptify, giving users a complete picture of a members contact and activity history.

It was a pleasure working with the Informz team on this flagship integration, said Chip Boyd, Product Manager at Aptify. They pride themselves on amazing service, and that shows not only in their commitment to the Aptify team on the work being done, but also in the requirements for the integration: customer satisfaction was always priority number one.

Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit

About Informz

Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.

About Aptify

Aptify is an association management software solutions company focused on propelling success of member-based organizations and non-profits. We offer a suite of services from implementation to cloud-based hosting to global support. With over 21 years of experience, Aptify has helped associations all over the world further their individual missions. While our products are leading edge, its our focus on a uniquely client-centric culture and an emphasis on the people we serve that truly sets us apart. We value and nurture our partnerships with our clients and we do all we can to help them leverage our software and solutions so as to provide their members with the best possible experience.

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