Innovative Marketing

Innovative Marketing
Event on 2016-09-30 12:00:00
The latest marketing equipment you need Disruptive innovations are everywhere, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it they open a hidden door with new opportunities. But are you ready to grab them? Each session, our team of seasoned professionals will give you the unavoidable actual trends in marketing land and will provide you with enough keys to fit multiple locked doors you’ve been struggling with. Moreover, with the ones you probably weren’t aware of. What can you expect? In 13 sessions you will receive an answer on the most crucial question: “am I willing to use all these new catchy concepts?”. Or would you wait until they’ll become the Uber of your industry and let them literally run over you? Every Friday afternoon you will be equipped with the latest technological trends and how marketing can use them to your advantage, and this all starting from September. Moreover, you’ll learn how to use your best artillery in terms of soft and hard skills. This all in order to sharpen your insights and clarify your tactics off and on the field. Ready to step into that dark alley exploring which direction you should go? But let our experts guide you. You will learn how to Detect the latest innovations in your territory Implement the latest innovations into your strategy Discover your own market potentials Strengthen your digital strategy online Improve your managerial approach Tackle complex issues in teams and organisations Use practical tools and methods to improve your corporate culture Clarify your market approach in an ever-changing environment Program Use Personal Core Capital Every day new situations are challenging us to be faster and more agile than we were yesterday. We will introduce you with some tools which can help you bending daily challenges to your own unfair advantage by using our own personal core features. Growth Hacking is no fiction  Building a great product from nothing is no fiction anymore. All you need is a serious hacking strategy and some amount of guts. Growth Hacking enables you to create the buzz your product deserves without having large budgets. This is the reason that some start-ups are better than others and why some mature companies are smarter than others. Digital Transformation We will show you all the aspects of Digital Transformation: what it is, what you can learn from other industries, where we are today, why it is so important, what it means for your company, what to expect and much more. Data analytics/Programmatic Innovations You probably already heard of the terms programmatic buying and Real-Time-Bidding. Still, what are the essential changes over the past months and how can you bend these innovations to your own advantage? We’ll provide you of answers in this session. Mobile apps are ruling you and your smartphone  Can you even imagine a life without those little tiles on your smart device who will help you measure, share and check nearly everything? Yes, there is a killing overload of crap although we’ll do tell you what it takes to get noticed in that billion dollar industry. The New Wave We all know that advertising on Facebook and Google is no rocket science anymore. Now we have innovations like Snapchat, LinkedIn and WhatsApp who are the prominent channels at this very moment. Let us take you beyond the basics and let’s discuss about serious possibilities. Digital business reinforcement LinkedIn and email are both very strong communicative channels most people are familiar with in the business landscape. Yet, did you realize a lot has changed over the past years and even months? So, are you ready for a strong update for improving your professional appearance and communication? SEO for Marketeers/CMO’s Pleasing Google in order to get a higher ranking is the ultimate goal when it comes to SEM. Unfortunately, Google knows this and changes its beloved secret algorithm several times a year. Still, not everything remains a secret for our seasoned professionals. Agile hacking your project fundamentals Innovative tools and transforming opportunities we are facing with at high speed. New tools don’t always fit your current strategy. We’ll give you adaptive methodologies and management advice facing all these new chances to success. They know what you’ll buy tomorrow How can neuroscience be effective in a marketing perspective? That’s a question that’s been asked a lot and is still underestimated. Learn the essential tools with a strong focus on the disruptive eCommerce environment. How virtual is shifting the reality We can’t ignore Virtual Reality anymore. Big players like Samsung are big spenders launching products and services towards this booming market. Our experts will convince you that there is way more you can do with just a nice pair of goggles. Tracking down a customer Attracting and engaging potential customers on multiple disruptive communicative channels became more demanding. How can we attract them? Where can we educate and engage them? Find the right channels for your company and discover the latest modifications. Lego Serious Play Discover how Lego blocks and a certified facilitator can improve your problem-solving skills as a team and improve common understanding in meetings. After introducing the concept we will put things into practice by testing the effectiveness of Lego Serious Play. Tap into your creativity and explore a new way of thinking. Dates: September 16th till December 16th Pricing: 3500 euro eVAT Enjoy a discount of 50% on the registration the program if your colleague subscribes with you. Ask for your discount code. ———————————————– Questions or remarks, please contact Rien van den Bosch of Duval Union Academy+32 477 200

at Urban City
Ankerrui 9
Antwerpen, Belgium

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