Integrating PR and Technology – Higher Images Hires Hawk as PR Director

Pittsburgh, PA (PRWEB) January 12, 2015

Higher Images Inc. announced today it has named Ruth Hawk as Director of Public Relations.

Hawk, of Mt. Lebanon, is an award-winning journalist who brings three decades of journalism and public relations experience. She has wide-ranging expertise across the news, education, and legal sectors.

Were leveraging top-notch content with proprietary technology, online data, analytics, social media, accountability, and research to offer clients a full digital spectrum under one platform,” Hawk said. When it comes to building a sustainable online presence, technology and PR work together. Technology drives traffic while PR spreads the message, she added.

Hawks career began in public relations at the Pennsylvania State System of Higher Education in Harrisburg and evolved to news reporting on Capitol Hill for the Bureau of National Affairs Inc. in Washington, D.C. Upon returning to Pittsburgh in the 1990s, she was a correspondent with the Associated Press and the Pennsylvania Law Journal and an investigative reporter with the Pittsburgh Tribune-Review. She went on to launch a public relations company specializing in the education and legal sectors.

Hawk is the recipient of a variety of state and national awards for writing, publications and strategic communication programs. Her achievements include a technology education publication that paved the way for real world technology applications being used in classrooms.

As a leader in 21st Century PR, the company has in place cutting-edge technology for integrating traditional and online PR efforts and allowing clients to tap in to a full accountability system.

We’re not just optimizing news content. We’re also bolstering our client’s SEO rankings, while growing a sustainable professional presence through relevant Web traffic with an accountability system. In essence, were becoming both their Web expert and PR strategist, Hawk said.

Higher Images is an established Google partner with corporate offices in Bridgeville. It is among the oldest and most successful digital multimedia marketing companies in the region. It was also recently named one of the fastest growing privately held companies in Western Pennsylvania. Higher Images developed the Digital HI Technology being used by clients around the world.

“We are one of a few companies in the world to build out a comprehensive platform to stay on the cutting-edge of the digital world,” Higher Images President and CEO Bryan Thornberg said.

In addition to its Digital HI Technology, Higher Images owns its own SEO technology called Search Magnet Local. The company provides across the board services, including Google Tours, Website creation and design, Search Engine Optimization, Video optimization, media integration, multi-media marketing, social media marketing, public relations, photography, video production, and call accelerator.

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