Intensive PR Programme – Dubai

Intensive PR Programme – Dubai
Event on 2013-06-16 09:30:00
A complete 10-day multi-skill programmeA 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills

This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, crisis communication, online PR and public affairs.Course days:

  • Day 1: Essential media relations
  • Day 2: Planning and managing PR campaigns
  • Day 3: Creativity in PR
  • Day 4: Press conference management
  • Day 5: Protocol, etiquette and hosting
  • Day 6: Writing for the media
  • Day 7: Press release writing
  • Day 8: Writing for the Web
  • Day 9: Internal communication
  • Day 10: Corporate social responsibility (CSR)

Learning outcomes

After this course you will be able to:

  • Understand how the media are organised, and how journalists think and work.
  • Develop an instinct for the kind of ideas that will generate news effectively.
  • Know how and when to approach journalists with news, and feel confident engaging with them.
  • Plan a communication campaign for your organisation rigorously using practical tools
  • Apply and adapt 10 universal platforms for creative PR to achieve results for your organisation
  • Articulate the role and importance of creativity in modern PR
  • Facilitate team brainstorms and many other creativity processes using a new toolbox of techniques
  • Create a press conference plan including a reputational risk assessment
  • Prepare venues, resources, materials and spokespeople for a press conference
  • Make a press conference happen through effective advanced media management
  • Understand the universal principles of protocol, etiquette, courtesy and manners
  • Navigate and manage interpersonal dynamics in important encounters
  • Make a good impression and avoid causing offence or embarrassment in high profile situations
  • Develop enhanced PR writing skills to amplify the impact of everything that you write, from press releases and case studies to emails and blog-posts
  • Write powerful and newsworthy press releases quickly and instinctively
  • Adapt and develop texts for the different needs of readers on the Web, including website content, blogs and other social media, and micro-format writing like Twitter
  • Create an internal communication strategy for your organisation
  • Design organisational systems and a practical action plan for internal communication
  • Design and implement a CSR strategy for your organisation
  • Plan effective community and employee engagement programmes and campaigns

Who should attend

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.Qualification credit

This is an Advanced Professional Certificate course, independently accredited by Edexcel. For details, download the course brochure.Feedback

“Practical and interactive.” –          Amechi Onienwa, Shell “Good examples, very practical.” –          Dr Khalid Bomtaia, Aluminium Bahrain (ALBA) “Not just slide-led but talked about the issues. Adjusted course based on questions. Nice small group led to good interaction.” –          Roger William, Right Media “Small group, good quality trainers.” –          Kolawole Zaid, Total “I liked the small group and mixed backgrounds of the other participants as it made for interesting discussions and fresh ideas from a different perspective.” –          Mariana Ware, Treehouse “The face to face TV interviews and tips how to behave in front of TV cameras were extremely useful.” –          Said Haddidt, Amnesty International “I liked the balance of theory and practice and the fact that participants were encouraged to share their thoughts and practices.” –          Sarah Pickering, WSPA

at Dubai International Jazz Festival
Dubai Media City
Dubai, United Arab Emirates

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