Interactivity Marketing President Gary Henderson to Speak at Search Exchange

(PRWEB) July 05, 2012

Interactivity Marketing founder and President Gary Henderson will be speaking at Search Exchange in Charlotte on July 23-25, 2012. The conference will focus on the areas of SEO, social media, and PPC and will feature presentations from some of the most recognized names in the digital marketing industry. Gary will be speaking on July 25th about PPC landing pages and ad testing as well as about the practice of paid search retargeting.

Other topics to be covered at the event include:


–Keyword and Competitor Analysis

–Content Marketing


–Analytics and Reporting

–Social Media

–Pinterest and Video

–Google + for Small Business

–Measuring Social Media ROI

Social Media

–Social Media Tools and Tricks

–How to Streamline your Social Media

–Pinterest and Video

–Managing Social Media Content

–Google + and Beyond

–Google+ for Small Business

–Analytics for Social Media

–Showing ROI in Social Media


–Local to National- PPC Strategies to Help Small Businesses Compete with Larger Businesses

–PPC Landing Pages and Ad Testing

–Analytics for PPC


–Up-and-Coming for Paid Advertising

The event will be held at the Charlotte Chamber and will also feature such speakers as Marty Weintraub, Andy Beal, Duane Forrester, and Jim Boykin. Sponsors of the event include Internet Marketing Ninjas, Majestic SEO, and Webscout.

Interactivity Marketing, a Myrtle Beach, SC-based digital advertising and marketing agency, manages PPC marketing for a variety of clients nationwide. The agency is currently averaging a 22 to 1 ROI for its clients and recently launched two new divisions– Interactivity Hotel Marketing and Interactivity Vacation Rental Marketing. Henderson attributes the agency’s PPC success to the staff’s dedication to what is known as conversion rate optimization– the practice of systematically testing a wide variety of ads and keywords to determine which combinations are most effective and profitable.

About Interactivity Marketing

Headquartered in Myrtle Beach, South Carolina, Interactivity Marketing is a fully-integrated digital advertising and marketing agency that provides branding, print, web design and development, search engine and social media marketing, and marketing strategy services to clients across the nation. Regarded as one of the fastest growing digital agencies in the southeast, Interactivity Marketing continues to win business and break new ground by implementing quantifiable, measurable, and innovative creative marketing solutions and strategies for its clients.

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