International Sales & Marketing – UKTI Masterclass

International Sales & Marketing – UKTI Masterclass
Event on 2014-01-29 09:00:00

The objective of this master class is to give the delegate an understanding of the key principles of successfully marketing and selling overseas and the production of a sales and marketing plan for entering overseas markets.

Topics on the day include:

  • Marketing budget & capacity.
  • Identification of market trends
  • Market mapping & prioritisation.
  • National, regional, global pricing strategy?
  • Promotion
  • Four broad categories – Advertising; Public & Press relations; sales promotions & direct selling.
  • Translations, cultural sensitivity and taste in marketing materials/collateral.
  • Packaging – different market requirements. Translations & certifications. Instructions for use and warranties.
  • Direct marketing, Digital marketing, exhibitions.
  • Managing sales teams, agents and distributors.

at 5th Floor (Reception), De Vere
Colmore Gate
Birmingham, United Kingdom

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