Internet Marketing 101 (Search Engine Crash Coarse for Small Businesses)
Event on 2014-02-09 13:30:00
This presentation will show you skills for building a user–friendly, search–friendly, and persuasive online presence that converts visitors into buyers. EVEN IF YOU DO NOT HAVE A WEBSITE!
Do you have a business and need to be found online for visitors as well as the local community?
If you would like expand your company, gain insider knowledge, and a competitors edge on this evolving market; this workshop is for you.
A search–engine friendly website is a user–friendly, search–friendly, and persuasive site that converts visitors into buyers. In order for a site to be search–engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of visitors. Ultimately, this can be very confusing.
How will you benefit?
We will help you understand your online presence and how it impacts your business.
During the class we show you how to INSTANTLY increase your web presence!
Learn the basics of online marketing with our assistance and little computer knowledge; we will help during class.
Help you understand how to satisfy your target audience engagement without being penalized by search engines.
Design dos and don'ts
Help you list your company into local directories LIVE in class so that people can easily find your business.(0 value)
SHOW you how to list your company online WITH LITTLE TO NO COST!
Each ticket INCLUDES FREE virtual marketing assistance with search engine or social media marketing during the class.
Business Virtual Marketing Development (0 value) (Please, No Website Developers for this class due to limited seating and pricing discounts).
SAVE BIG BUCKS with online marketing knowledge alone…. Learn what to look for when you are hiring someone for Search Engine Optimization and/or Social Media Marketing.
Who is this workshop for?
Small Business Owners
Businesses looking to gain online visibility
Consignment Shops and Boutiques
Mary-Kay and Avon Sales Representatives
New Entrepreneurs and Businesses
Restaurant Owners and Event Planners
"Mom and Pop" Shops
Sales and Marketing Consultants
Administrative Staff for Private Medical Services. (Dentist, Cosmetic, Specialist)
What will you learn?
Conduct keyword research to find 2 to 3 relevant news search terms that your target audience is likely to use; How to optimize your keywords and develop web presence even if you do not have a website.
Optimize image, audio, video and other multimedia content to include with your releases and on your site.
Use press release distribution services crawled by Yahoo! News and Google News.
How to get others to carry your message in blogs and social media.
Discuss proven ways to increase your ROI (Return on Investment) using social media marketing; (THE NEW WAY OF REFERRALS and WORD OF MOUTH….(Facebook, Goggle+, Pinterest, Instagram, Tumblr, Four Square, Twitter, etc.)
Discuss user experience and how to catch the attention of your target market.
How to link to successful companies like WIKIPEDIA to help build your brand and online credibility.
Please bring a laptop, tablet, or smart phone with internet connection. Seating is limited.
Charlotte, United States