Internet Marketing Company, fishbat, Responds to Yahoo CEOs New Decision

Bohemia, NY (PRWEB) February 28, 2013

On February 28, Internet marketing company fishbat, Inc. responds to an article published on CNN Money discussing Yahoo CEO Marissa Mayers new requirement mandating that all Yahoo employees must work in the office, and how this decision will impact remote workers.

A recent article on CNN Money by author Julianne Pepitone discusses the company’s new mandate. According to an excerpt of the memo sent to Yahoo’s human resources head, To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Full-time remote workers and per diem remote workers will be affected the most and will be forced to relocate or resign to meet the new standards, says the article.

A bold move, Mayers decision also stirred much debate about how to balance work and home life. Mayer is instituting the new rule in spite of the criticism she faced when she returned to work two weeks after giving birth in September, signaling her commitment to the company. This is the next step in Mayers campaign to turn around the ailing Yahoo, says Pepitone. Overall, she wants the company to devote itself to personalizing the Web for its users, and Mayer apparently deems working from home to be a detriment to those plans.

Online marketers fishbat, Inc. respond to the news of Mayer’s decision. Our industry is constantly changing, says Scott Darrohn, COO of fishbat, and it takes a courageous, motivated leader to make the tough choices necessary to save a company. With so much outsourcing and remote work being done these days, it’s easy for business managers to forget the value of communication within a company. People need to feel like they’re part of a good thing. A great company is more than just a business, it’s a community united around a goal. I look forward to seeing Yahoos progress and how this change will impact productivity within the company. Darrohn adds that this move is especially important as SEO standards are changing. The current demand is for quality content and dynamic integration with social media, and it remains to be seen whether Yahoo can introduce some kind of game-changing measure in order to keep on being major player in the industry. All of us at fishbat would like to congratulate Mayer on the birth of her son Macallister and wish her every success moving forward.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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