INTERNET MARKETING FOR BUSINESS EXECUTIVES
Event on 2012-11-22 10:00:00
HIGH LEVEL TRAINING FOR BUSINESS OWNERS AND ONLINE MARKETING MANAGERS
Highlights of concepts covered during training.
-Understand three important reasons why you need to have a website.
-Know what customers expect to see on any website lading page.
-Drive traffic to your website using a small marketing budget.
-Increase your website marketing effectiveness by proven lead capture techniques
-Increase your website sales through tried ad tested methods for reducing bounce rate
-Learn secrets about Google’s search robots and they read your page.
-Discover the future of online business so you can stay ahead of competition.
Develop a more strategic and professional approach to your digital marketing, with a view to optimising your customers’ interactive experience. Understand how to structure your team or adapt the team that you have for a new digital world. Learn about the skills you and your team will need and how to involve other departments in your marketing communications.
1) Online Business objectives
-Website Business Plan
-Website Project Management
-Creating a market oriented website
2) Website architecture for best marketing-increasing click through rate
Website Design-appealing layout
How to creating an attractive landing page
Creating a rich web experience .
Your website as a marketing tool and sales tool
How to reduce amount of abandoned carts- smooth checkout
3) SEO Keys to Success
Get the basics right and increase your online sales while getting best value from your marketing budget.
Search engine marketing
– Host server speed
– domain name
WORST WEBSITE MARKETING MISTAKES YOU SHOULD AVOID
Crowded landing pages, instant audio or video distractions
Buttons that don’t click to the next page ..losing customer
Heavy widgets on landing page..buffering /slow download
Security or error warning corrupted files on homepage
4) On Page Optimisation
Winning Search Engine Marketing strategies.
XML Site Map Submission
Keyword on Navigation and population into categories /subcategories.
How to grow your Google Adwords and Microsoft/Yahoo advertising campaigns beyond simple keyword ads into a profitable investment of marketing budget.
Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising. Long tail keyword the gold mine for capturing real buyers. Sponsored keywords links. Google Adchoices.
SEO Report Checklist
"Google did not tell you this" Five secrets to make search engines love your website. Increase your online competitive advantage with 5 secrets of making search software pick up your site from the web jungle.
5) Offpage Optimisation
– Link Building for your website
– Search engine submission
– Banner exchange
– Column article writing
– Social Media Strategies
– Link submission
6) SEO Performance Monitoring
Be able to extract actionable insights from the data produced by your website to suggest performance improvements. Your organisation will start to understand the real value of their website investment, giving an objective insight to the engagement and conversions being generated by your target audience
Website Register HTML Version
Google Webmaster Tools
Traffic, Visits, Page Views, Bounce rate, Stickiness, Conversions
Google Analytics, Alexa, Gostats
7) Continuous Website Marketing
Viral Marketing: The Power of Viral Video Traffic
8) Online PR, Publicity, Industry reports, Feature writing
Learn the practical ways in which online PR and social media can really work for you, and what you should avoid.
Database Lead capture
9) Social Media Management
Great Lessons from successful social media campaigns
Facebook story telling, Brand Ambassadors, Surveys, Quiz, Competitions
Call to social action statements
KLM, Emirates, American Express
Facebook TV You Tube Billboard synergies
Customer Content submission Dove, Nokia
Twitter Customer service T mobile , Job centre plus
Celebrities Toynews Theo Paphitis
You Tube Channels
Pinterest, She say beauty, Instagram
Social Gaming Zynga Animation, Virtual Worlds, Virtual shops
Google Plus, Google Email, Google Play, Google Books, Google Merchant
Google Wallet, Google Insight, Google Panda Software , Google Penguin,
10) The future of online digital markerting
Amazon ,Google , Clickbank
Plastic Money- ewallets swipe
App Marketing Facebook online shop
Artificial Intelligence Social Heuristics Interests , Browsing History, Profiles,
Having IT all for online business success.
Intergrated social traffic system Facebook ,You Tube, Live TV and Tweets.
Email delivery software predicting reader behaviour.
Broadening your marketing mix. Social Media, Mobile Marketing, Apps.
at Hilton London Hotel
22 Park Lane
The West End, United Kingdom