Cincinnati, Ohio (PRWEB) September 28, 2012
Internet marketing might not be the first thing that comes to mind for dentists. Traditional offline advertising methods like radio and television have been used for decades to reach local dental patients. The Internet has changed the business world forever and dentistry is catching up with Internet technologies. The Marketers Black Book team is holding a live Internet marketing for dentists seminar on November 9th through 11th. The seminar will feature an intense 3-day session that teaches dental practice owners how to attract more patients online to build practice revenues without spending thousands of dollars to do it. Early registration for the seminar can be made here on this page and a special discount is applied for early seat reservation.
A surge in the amount of dental practices that built websites online between 2000 and 2010 resulted in millions of practices competing for valuable Internet real estate space. A single website was the preferred method to use to help educate potential patients that happened to find a website through an Internet search. The changes made recently to the Google search algorithm have complicated search engine rankings.
Some dental practices have depended on search engine optimization companies to achieve higher ranking results. The Internet marketing for dentists seminar on November 9th through 11th is designed to empower dental practices with the same knowledge used by SEO companies to achieve high rankings in search engines.
Lead generation is common with Internet marketing as businesses that use these search marketing tips to grow an online mailing list. For medical related websites, qualified leads are one of the most important elements of list building. Dental practices and other medical related websites can increase revenues by targeting mailing campaigns to qualified patients that are actively seeking dental or medical services.
Part of the planned instructional material taught by the Marketers Black Book experts at the November 9th through 11th seminar is how to expand list building strategies using proven methods for dental marketing lead generation online.
One important strategy that online businesses are integrating is branding. Review websites like Yelp, Angies List and Google Places are allowing consumers to post reviews both good and bad about companies online. These reviews are not yet applicable to dental practices or other medical related industries.
Part of the information that is scheduled for presentation at the Internet marketing for dentists seminar includes how to brand a dental practice online. The creation of an authority brand online is one way that dentists can instill more confidence in potential patients that require dental services.