Event on 2013-04-17 13:30:00
How do you FIND people who need your wares in this day and age? Internet Marketing is the answer.
Well, if you can feature in your potential customers online searches, then you are pitching your wares and services to people who actually need them. The use of the internet is gradually increasing in all the major and minor industrial sectors. Given the fact that consumers make millions of online searches each month, organizations, businesses and individuals have a lot to gain if they can apply the techniques of internet marketing and its valuable features in their promotion. It includes but not limited to SEO, SEM, SMM, affiliate marketing etc.
Internet marketing is the technique by which we can enhance the ranking of a website for a specific set of keywords. Internet marketing is no rocket science and can be mastered easily.
The presentation entails “What is Internet Marketing” and How one can one use it to optimize their online presence?
Presentation on internet marketing covers the following:
- Understanding how search engine works?
- Optimizing your website for online searches
- How to do the On page optimization?
- How to do the Off page optimization?
- How to leverage the social media marketing?
- Pay per click’ advertising
- Google, Facebook, Linkedin, PPC
- Future trends
Presentation will enable the participants to:
- Improve the performance of their business website through application of internet marketing techniques
- Negotiating better with SEO vendors in case they wish to outsource the internet marketing function
- Run PPC campaigns independently
Shahid Zia has served in the senior management in different organizations. He has experience in marketing, sales, business development, project management and training. He has done his Master in Electronic Business Technology from University of Ottawa, Canada. He also has an MBA and he is a Certified Project Management Professional (PMP) from PMI, USA. Presently, he works as an Internet Business consultant and runs a small online business service and solution company in Ottawa, Canada. The company specializes in Website Development, Redesign, Maintenance, E-commerce/Online store systems Development, Redesign, Maintenance, Desktop, Mobile and Web Application Development and Internet Marketing i.e. SEM, SEO, SMM,PPC,ORM etc.
at Invest Ottawa
80 Aberdeen St., Suite 100