Intro to Digital Marketing: Key Concepts & Metrics

Intro to Digital Marketing: Key Concepts & Metrics
Event on 2014-03-05 19:00:00

Intro to Digital Marketing: Key Concepts & Metrics

Wednesday, March 5th from 7pm-9:oopm

Julie Krafchick, Senior Manager Display & Mobile Advertising Monetization at Yahoo!

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

You'll learn basic metrics for branding, essential aspects of the industry, how to manage a campaign, and why it pays to be analytical and live by the numbers.TAKEAWAYS

  • Overview of digital marketing techniques – from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles – test, optimise, refine, repeat
  • Know how to build a media plan and RFP
  • Understand what is required to launch and manage a campaign
  • Learn about the tools at your disposal to run effective digital marketing campaigns
  • Develop mock materials that can be utilized for a portfolio or job interview
  • Get acquainted with campaign tracking and measurement tools


Julie KrafchickDigital Marketer

Julie Krafchick is an experienced digital marketing rockstar with expertise in both branding and direct response advertising. She has spent a good portion of her career at Yahoo! working in advertising banner design, account management, product marketing and business strategy & operations. She has trained Sales teams and worked with clients to meet their marketing objectives utilizing web and mobile platforms. She holds a BA in Psychology with a Minor in Advertising from Boston University and lives in San Francisco. She loves running, design, and sushi.___
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at The Hattery HQ
414 Brannan St.
San Francisco, United States

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