Intro to Google Analytics for your Business

Intro to Google Analytics for your Business
Event on 2013-05-09 08:30:00

With strategic use of Google Analytics, your business can see how visitors to your website spend their time, interact with content and take action.

In this educational seminar, your business understand the fundamentals of Google Analytics and give you the insight needed to better manage your web presence properly. By understanding the latest evolutions of website technology and research, your business will walk away from the seminar with actionable strategies for success in 2013. 

Topics Covered:

  • What is web analytics?
  • Getting started with Google Analytics
  • Reporting
  • Traffic Sources
  • Measuring Success
  • Actionable Insights

Who Should Attend?

  • Business Owners
  • Marketing Managers
  • Marketing Administrators



Carolyn Shelby and Austin Brown

Carolyn Shelby is currently the Director of SEO at 435 Digital. She has been designing and building websites professionally since late 1994. Her expertise lies in rebuilding under-performing websites and relaunching them, while preserving existing inbound links and search enging rankings. Carolyn has worked in a variety of verticals, including Health/Medicine, Alternative Medicine, Manufacturing, and with several Non-Profits.


Austin is the New Business Account Manager for 435 Digital, where he helps businesses navigate complex digital marketing strategies. Previously he was a partner at a digital marketing agency in Kansas City that specialized in social media management. His experience working within different B2B and B2C industries has shown how the various strategies of digital marketing work together in a unique fashion for each business. With a background in Finance, Austin understands the importance of defining a marketing campaign R.O.I.


If you have any questions, please email them to

at Murphy Auditorium
50 East Erie Street
Chicago, United States

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