Introduction to Digital Marketing: Social Media and SEO

Introduction to Digital Marketing: Social Media and SEO
Event on 2016-04-19 09:30:00
Digital marketing offers great opportunities for your business, but if you aren’t using the right tools for the job, it can also take up your precious time, without delivering the right results. This introductory workshop will show you how to reach your customers more effectively thought the power of digital. We’ll help you consider the value of social media on your business, and guide you through good Search Engine Optimisation (SEO) practices to help boost your business’s online profile.  This session will cover: â-ªÂ Â Â Â Â Â  Which social media platform(s) will be most effective for you â-ªÂ Â Â Â Â Â  What role social media should and can play for your business â-ªÂ Â Â Â Â Â  Who you’re talking to and what they’re interested in â-ªÂ Â Â Â Â Â  Measuring return on investment â-ªÂ Â Â Â Â Â  What is SEO â-ªÂ Â Â Â Â Â  Benefits of SEO â-ªÂ Â Â Â Â Â  Getting started – keyword research â-ªÂ Â Â Â Â Â  Structure your website for best results â-ªÂ Â Â Â Â Â  On-page and off-page optimisation â-ªÂ Â Â Â Â Â  Increasing your visibility â-ªÂ Â Â Â Â Â  Tools for analysis and measurement Our events are fully funded and open to all local businesses, however you will need to complete our registration form in order to participate. Visit our website to complete this online before attending.

at Business & IP Centre
Exeter Library , Castle Street
Exeter, United Kingdom

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