Introduction to SEO (Tillison)

Introduction to SEO (Tillison)
Event on 2013-08-15 09:00:00

More than 11 BILLION searches are conducted on Google every month. Some of those searches are customers searching for your business. Optimising page’s on your web site on Google for those terms gains greater visibility of your site, more traffic and more customers.



On completion of this one-day course, delegates will;

  • Have an understanding of how Google decides which page to show first
  • Understand how to relevant target search terms which produce leads or sales for their business
  • Understand how to create web pages that Google will love
  • Be able to complete essential tasks to increase Page Ranking


Course Overview

  • How Google Works
  • Algorithm fundamentals and the "Page Rank" system
  • The importance of Content
  • Social Media's impact on ranking


 1.1    What should I rank for?

  • How to find search terms to invest in
  • Free tools and how to use them

 1.2    Creating Great Web Pages for Ranking

  • Basics of HTML code
  • What is "Meta data" and why it is important
  • Titles, descriptions, keywords, images and alt tags
  • W3C Compliance


 1.3    The Importance of Content

  • Web site content
  • Why you should blog. Tips and tricks for great content
  • Where you should share your content
  • The importance of video


 1.4    Social Platforms

  • Why you should use Social and how it affects ranking
  • Tools and techniques


 1.5    Monitoring and Reporting

  • Measuring objectives and ROI


Available dates

  • Thurs 15th August 2013
  • Thurs 12th September 2013
  • Thurs 31st October 2013
  • Thurs 5th December 2013



Duration: 1 Day, lunch provided
Fee: £275+VAT per delegate

Delegates will need: A laptop – in the afternoon segment, you'll be creating your own campaigns

Venues: Innovation Warehouse, 2nd Floor, Innovation Space building, 1 Hampshire Terrace, Portsmouth, PO1 2QF


All fees exclude VAT and are subject to the company's standard terms and conditions which form part of the contract on proposal acceptance unless otherwise agreed in writing.


Feel free to contact Tillison Consulting or Innovation Warehouse Portsmouth for additional details:


Tillison Consulting                                                  Innovation Warehouse Portsmouth

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at Innovation Space
1 Hampshire Terrace
Portsmouth, United Kingdom

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