Is Content Marketing Slowly Replacing Creative Advertising?

Is Content Marketing Slowly Replacing Creative Advertising?
Content Marketing – if you mention this term in most countries and business environments you will generally get mixed reactions; ranging from rabid enthusiasm (content marketers and writers) to rolled eyeballs and dismissive gestures (traditional …
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Are You Making These 6 Content Marketing Mistakes?
Is your company performing content marketing correctly? Is your brand a publisher? Are you totally lost with my line of thought here? If so, let me back up. It wasn't until a few years ago that the term “content marketing” started to go mainstream …
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5 Content Marketing Trends For 2014
With upwards of 70 percent of companies planning to increase their content marketing budget, staying ahead of the changes and being proactive will be vital. From last year, we learned that the vast majority of marketers are using content marketing …
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