Is Conventional Media Still Relevant in the Social Media Age?

Is Conventional Media Still Relevant in the Social Media Age?
Event on 2015-10-13 18:00:00
Is Conventional Media Still Relevant in the Social Media Age? CIPR North West invites you to join the debate! PR Practitioner and former Telegraph journalist and leader writer Alex Singleton will challenge young practitioners and industry veterans on the widely held belief that social media has replaced traditional news outlets. Alex Singleton MCIPR is author of The PR Masterclass, the best-selling book on media relations, and is an advocate of professional development and mentoring in the PR industry. The Chartered Institute of Marketing has described him as “one of the world’s leading public relations strategists”. In his 20s he led communications at the Adam Smith Institute, where he helped make it, by a significant margin, the most digitally effective think tank in London, with the greatest share of voice online. His work caused web traffic to treble, which also contributed to a significant increase in conventional media coverage. Alex is a CIPR Accredited PR Practitioner and Secretary of the CIPR’s Not-for-Profit group. You can follow him on Twitter at @alexsingletonuk. Key points he will discuss include: • Why conventional media is an essential part of successful social media campaigns • Why journalist redundancies have elevated the effectiveness of PR practitioners • how the reach of conventional media gives a high return on investment • The best ways to pitch to the media • The 'magic hour' for pitching to a national newspaper • Good and bad approaches • Why social media means embargoes work better than ever before • How content marketing and major media fit together • How to persuade major media to include a hyperlink Light refreshments, tea and coffee will be provided.  For directions see and for the nearest car park see To save wasting food and resources, should you book and then find that you can't attend, please let us know. At the event, non members will have the opportunity to receive a special discount code that allows you to join the CIPR without paying the joining fee. For any queries, please email Linda O’Neil, CIPR’s group administrator, at or call 0845 331 2287. Full payment must be received prior to the start of the event.  No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.

at Manchester, Manchester, United Kingdom
Manchester, Manchester, United Kingdom
Manchester, United Kingdom

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