Is Digital Marketing An Effective Political Tool?

Is Digital Marketing An Effective Political Tool?
When I was at SocialVibe, we had an entire portion of our business devoted to promoting political messages. Politicians would use our value exchange platform as a tool to get their ads in front of a targeted audience. And the results were extraordinary…
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News Byte: Digital Marketing Spending Set to Surpass Direct Mail
Sen. Jay Rockefeller and the 60 Minutes crew may come to trash data-driven marketing (DDM), but marketers themselves come to praise it. For the 78% of marketers expressed confidence in the integrity of data-driven marketing, according to the Direct …
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