Is freshness an important signal for all sites?

Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”? Ivan, Canada Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:
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17 thoughts on “Is freshness an important signal for all sites?

  1. IMO, “Freshness” and “Quality” (useful, informative, descriptive, valuable, etc) are not the same. We (users) prefer quality to freshness. There are a lot of websites having updated content, but can we then say that the content is quality? If what you mean by “Freshness” is updated content, it may be right, but If you want to say that “Freshness” determines quality (valuable, what people want, what people expect, in the name of “user experience”)… then you’re wrong.

  2. Fresh content is different from “useful content” to users, not all the fresh content are useful to users. so how search engine find at user level ?. so google must introduce some more points or updates to differentiate those two. must introduce voting method for every website and filter the websites from different locations and different peoples

  3. So how does a webmaster indicate evergreen content? In some areas of my sites material is intended to persist in a relatively unchanged state forever. For these low QDF is almost a negative marker for importance.

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