Is freshness an important signal for all sites?

Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”? Ivan, Canada Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:
Video Rating: 4 / 5

This entry was posted in Webmaster and tagged , , , . Bookmark the permalink.

17 Responses to Is freshness an important signal for all sites?

  1. Faizan Ahmad says:

    Visit: TechSenser

  2. Steve Coan says:

    Very good point…if there is no substance to the content and its simply rewritten then its fresh but simply rewritten.

  3. Steve Coan says:

    I agree…the formula is quite simple when you look at it.

  4. thesilentskeptic says:

    For a strange reason this guy reminds me of EdwardCurrent.

  5. Alex V Miranda says:

    At the end of the day if you do good clean SEO and target the correct audience, you will rank well!!

  6. Przemek Sztal says:

    Matt Cutts looks like the confessor (the confessional behind) 😀

  7. CononymousAnward says:

    Besides, “diagnosing the toilet are setting the default printer in firefox whatever” makes perfect sense to me.

  8. CononymousAnward says:

    But that actually answers the question of what Google prefers most – fresh or high quality content :)

  9. Ahmad Khoirul Azmi says:

    IMO, “Freshness” and “Quality” (useful, informative, descriptive, valuable, etc) are not the same. We (users) prefer quality to freshness. There are a lot of websites having updated content, but can we then say that the content is quality? If what you mean by “Freshness” is updated content, it may be right, but If you want to say that “Freshness” determines quality (valuable, what people want, what people expect, in the name of “user experience”)… then you’re wrong.

  10. Joel Wayne says:

    Matt Cutts, you are aware that you guys are responsible for killing businesses over night with your random and excessive updates right? 😉

  11. raghava innopark says:

    Fresh content is different from “useful content” to users, not all the fresh content are useful to users. so how search engine find at user level ?. so google must introduce some more points or updates to differentiate those two. must introduce voting method for every website and filter the websites from different locations and different peoples

  12. Walter Henry says:

    So how does a webmaster indicate evergreen content? In some areas of my sites material is intended to persist in a relatively unchanged state forever. For these low QDF is almost a negative marker for importance.

  13. AyuNk Syah says:

    Thank you.

  14. fuddusong says:

    I already knew it.

  15. Batuhan ŞASI says:

    it works

  16. ryansteinolfson says:

    Great explanation of the importance of Freshness.

  17. Navin Kumar says:

    where to ask questions , here in comments ??

Leave a Reply