Is Marketing Killing Games’ Wonder? – The Point

Is Marketing Killing Games' Wonder? - The Point

Do we know too much about games before they’re released? Danny investigates the idea that over-marketing and the internet is killing the wonder in games. Als…
Video Rating: 4 / 5

17 thoughts on “Is Marketing Killing Games’ Wonder? – The Point

  1. I do agree that a lot of AAAs are becoming quite similar, but I don’t agree with the rest. I like to know as much about a game as I can before I buy simply because I don’t want to waste money on a game that I won’t enjoy, games cost a lot more than they used to so these days I have to pick and choose the ones I think I’m going to like.

  2. This is pretty dumb. His argument has one glaring issue: no one is being forced to watch gameplay trailers and such. I guess even Danny sometimes needs something to complain about.

  3. At the end of the day, it is up to the consumer to decide whether or not to click on the video about an upcoming game… If you want to be surprised, then don’t watch any videos about that game. I know it’s hard, but with a little discipline, you can bring back that sense of wonder for yourself (if you want it!). Some people (like myself) like to do the research on upcoming games, that way they can avoid wasting their money on games they will soon regret purchasing. 2K Games was extremely modest about Aliens: CM and look how that turned out. It’s good that the information is out there for people who want it! If you have good faith in a game and want to be surprised, fortunately, that’s up to you. 

  4. I think AAA games are just too expensive. I would never buy a game for 60$ before i see some gameplay and the ingame graphics. They need to show stuff like this but i definetly think that they should’t spoiler so much story.

  5. I have to disagree. We knew little about games in the past because we didn’t have the internet back then. The reality? Ironically they show this in the video, all those playground rumors lead us to buying Zelda 2 which deviated so far from what we wanted, we had no choice but to suck it up and still play till the end and say its a good game. I cannot help but feel that this whole video is a cover-up designed by Hello Games to basically say “Look, No Man Sky isn’t as HUGE or open-world as our trailers have suggested, but just buy it when it release and make your judgement then?”

  6. I both agree and disagree . While I certainly understand what he’s saying, if I see a game by a big studio that just kind of looks good and not horribly original, like Watch_Dogs or Battlefield Hardline, I will learn as much as I can about it to know if I want it or not, but if i see a game that looks special like Bioshock Infinite, Witcher 3, or No Man’s Sky, I will try my best to not learn too much about it before launch.

  7. There’s less wonder, but on the plus side I haven’t bought a bad game in like 6 years. When I was a kid my mom was in charge of when I could get a game. So buying games based on cover art and the screenshots in the back was hard and going home and having a shitty game was crushing cause I that’s what I was stuck playing for a while.

  8. completely agree on top many if not most released games are broken and buggy as hell on launch so its best to avoid buying as soon as they’re released, BF4 is still broken even after so many patches ive barely played it for 6 hrs in all now whereas i have re-installed BF:BC2 and still enjoy it very much and that i bought like 4 years ago.

  9. I agree… and I disagree. It’s true that getting spoiled about every single feature can kill the enjoyment of the actual game, but there is more to it. With publishers like Ubisoft and EA consumers these days must be very cautious about being ripped off, so the large amount of coverage from both official and independent sources is greatly appreciated. Additionally, it’s not like anyone is forced to watch all of it. I for example made the choice to stay away from too much info and it works out just fine.

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