Is Your Content Marketing Strategy TOO promotional?

Is Your Content Marketing Strategy TOO promotional?
If you went on a first date with a guy and he spent the entire night talking about all of his accomplishments and capabilities and didn't ask you a single question, would you want a second date? Unless this guy is “The Most Interesting Man in the World …
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The right way to measure content marketing success
Today, every brand needs to assess its content efforts, but traditional KPIs are not always appropriate. Here's why brands should determine success based on their own goals. The relationship between brands and audiences has evolved with digital …
Read more on iMedia Connection

Inbound Marketing's Next Stage of Evolution: Content Curation
We had the opportunity to chat with three top content marketers—Mike Volpe, CMO at HubSpot; Ann Handley, chief content officer at MarketingProfs; and Dan Moyle, multimedia marketing & communications specialist, AmeriFirst—at Inbound 2013, it's clear …
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