Jess Gill named as Woolworths marketing boss

Jess Gill named as Woolworths marketing boss
Jess Gill – currently head of marketing strategy at consultancy Growth Mantra, which works with Woolworths – moves into the role previously occupied by Lizzy Ryley, who is now head of customer loyalty for the brand and also appears on Ten's Recipe To …
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Marketing Advice For Millenials (Jim Karrh On Marketing)
In last month's column (“Generation Share”) I addressed some unique characteristics of Millenials, those younger adults born since 1980, along with marketing implications. It is a large and often misunderstood group; most companies who are looking for …
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Diageo may prefer to call it a day on its marketing ploy as backlash gathers force
It's a celebration of “great people who make things happen”, suggest supporters of Arthur's Day. Those calling for last orders on the boozy affair, meanwhile, insist it is a crass exploitation of a nation's weakness for alcohol by a multinational …
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