Philadelphia, PA (PRWEB) September 26, 2012
Well known property management Philadelphia firm, JG Real Estate, has recently disclosed that it has partnered with tech start-up PropertyManagementAgents.com. PMA is a lead generation website which is geared towards property managers, and rental / leasing agents. Through highly targeted search engine optimization work, PMA is able to rank organically for property management and rental related keywords, which brings the site to the forefront of search engine results page. Next, the lead is captured by taking basic information and then distributing that information to a regional property management company which they have strategically partnered with.According to a JGRE spokesperson:
“Property Management Agents is bringing a great service to the market, which will blow their competitors away. If a consumer needs to find a property manager, PMA will be it’s first resource.It was a no brainer for us to create this strategic alliance during the early stages of what I’m sure will be explosive growth for them. The rental agents Philadelphia sector is constantly changing, and it’s important that we stay on top of our lead generation game by partnering with companies which offer a creative spin on traditional lead gen. We’ve agreed to offer them suggestions and feedback during their beta phase in exchange for free leads. We suggest that other property managers take them up on this offer, as it will be a nearly free and very easy way to grow their property management portfolio.”
As of late, JGRE has been strategically partnering with a variety of technology firms to bolster it’s position as the number one Philadelphia property management firm. Gruber, of JGRE, in previous interviews has stated that he believes the real estate industry is evolving into a more tech savvy group, whereas historically it has lagged behind other industries in tech advancements. He believes that many of these changes haven’t really come from within the industry itself, using his area MLS as an example. “It took year’s just for Trend MLS to be functional on a browser other than internet explorer, this was at a time when mainstream people (and obviously Realtors) were using safari, firefox, and google chrome” said Gruber. This is jus one small example of outdated technology, and an attitude from within the industry which does not lead to change. “What’s already changed our industry to a large degree is 3rd parties, which often do not have direct real estate experience, which evaluate our industry and realize that we are using all of these anitquated technologies. In our day and age, why are we faxing paperwork back and forth a million times? We shouldn’t have been, and then companies like docusign and echosign popped up; they just make sense” Gruber further explained.
Consumers are often going 3rd party online sources such as Zillow and Trulia, rather than using their local Realtor’s IDX Feed through their website. This means that these sites have effectively become a gateway for consumers, and the sites have cornered real estate agents into paying for premium listings, and placement beside listings which are not actually their own. This market was opened up to Zillow and Trulia, because the there was no Realtor affiliated site, such as Realtor.com, which offered a truly interactive and easy user experience. Sometimes it takes a 3rd party, whether it be a listing search platform or online document signing system, to move the industry forward.
It was recently named the most tech savvy real estate brokerage in the Philadelphia real estate community, and continues to set the pace among property management Philadelphia firm’s.