Dallas (PRWEB) January 03, 2014
MOOYAH Burgers, Fries & Shakes, a fast-casual, better burger chain, is starting off the New Year by putting a fresh spin on the ubiquitous resolution. Through an engaging in-restaurant, digital and social media marketing campaign, the brand is encouraging Guests to join the MOO Years Revolution by eating Iceburgers, a lower-calorie way to enjoy their favorite burger. Guests can make any burger an Iceburger by opting for a gluten-friendly iceberg lettuce bun instead of a fresh-baked white or wheat bread bun.
January is a time of fresh starts and new goals, said Natalie Anderson, Senior Brand Manager at MOOYAH. Our Iceburgers are a revolutionary way to enjoy MOOYAH while making smart choices.
From December 30, 2013 to February 2, 2014, MOOYAH fans are encouraged to go to MOOYAH.com/ice to join the MOO Years Revolution by following three steps. Step one provides a way for fans to Break the Ice on making smarter choices with a link to a free Iceburger coupon. Step two asks fans to recruit others to the Revolution through an Ice a Friend Facebook application. The Facebook component will reward the participant with a $ 1 Off Any Iceburger coupon when they share a Buy One Iceburger, Get One coupon with friends. Step three offers a sweepstakes where one lucky Iceburger fan can keep the revolution going long after February 2nd with a prize of Free MOOYAH for a Year.
Successful revolutions and resolutions have one thing in common: they both start with an action that gains groundswell when people talk about it and get friends and family involved. MOOYAH.com/ice provides a rewarding way for the MOO Years Revolution to grow, allowing more people to enjoy our unique, lower-calorie Iceburgers, said Anderson.
Beef, turkey and veggie Iceburgers are offered at all locations. Guests can add sweet potato fries and a Coke ZeroTM or Diet Coke