Join the MOO Years Revolution: MOOYAH Burgers, Fries & Shakes Creates Interactive Campaign to Promote Iceburgers in New Year

Dallas (PRWEB) January 03, 2014

MOOYAH Burgers, Fries & Shakes, a fast-casual, better burger chain, is starting off the New Year by putting a fresh spin on the ubiquitous resolution. Through an engaging in-restaurant, digital and social media marketing campaign, the brand is encouraging Guests to join the MOO Years Revolution by eating Iceburgers, a lower-calorie way to enjoy their favorite burger. Guests can make any burger an Iceburger by opting for a gluten-friendly iceberg lettuce bun instead of a fresh-baked white or wheat bread bun.

January is a time of fresh starts and new goals, said Natalie Anderson, Senior Brand Manager at MOOYAH. Our Iceburgers are a revolutionary way to enjoy MOOYAH while making smart choices.

From December 30, 2013 to February 2, 2014, MOOYAH fans are encouraged to go to to join the MOO Years Revolution by following three steps. Step one provides a way for fans to Break the Ice on making smarter choices with a link to a free Iceburger coupon. Step two asks fans to recruit others to the Revolution through an Ice a Friend Facebook application. The Facebook component will reward the participant with a $ 1 Off Any Iceburger coupon when they share a Buy One Iceburger, Get One coupon with friends. Step three offers a sweepstakes where one lucky Iceburger fan can keep the revolution going long after February 2nd with a prize of Free MOOYAH for a Year.

Successful revolutions and resolutions have one thing in common: they both start with an action that gains groundswell when people talk about it and get friends and family involved. provides a rewarding way for the MOO Years Revolution to grow, allowing more people to enjoy our unique, lower-calorie Iceburgers, said Anderson.

Beef, turkey and veggie Iceburgers are offered at all locations. Guests can add sweet potato fries and a Coke ZeroTM or Diet Coke

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