Jura single malt whisky launches Christmas off-trade and online marketing

Jura single malt whisky launches Christmas off-trade and online marketing
Jura single malt whisky is celebrating the craft of storytelling with a new off-trade and online marketing campaign. Named 'The Story Season', the whisky's new campaign includes two major on-pack promotions to entice and engage consumers.
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Promotional Marketing Concerns Associated With Online And Mobile Media
The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be …
Read more on Mondaq News Alerts (registration)

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