Boulder, CO (PRWEB) July 18, 2013
Kapost, the leading content marketing software platform, announced today that it has secured $ 5.6 MM of funding from new investors Lead Edge Capital and Floodgate. The round also includes participation from existing investor, High Country Venture. The rapidly growing Boulder-based company is profitable and has 100+ customers, including top-tier brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.
In a world where buyers turn to the Internet to research information and discover solutions, more brands have adopted content marketing to reach target prospects and nurture current opportunities. New distribution channels are emerging constantly, and each requires content in various forms to attract the right audience. This increased demand for content has created a need for more robust process management and analytics tools. Kapost has emerged as the leader in this space and plans to use the new funds to scale the organization so it can better meet the growing need for content marketing solutions.
“With the recent explosion of content marketing, we see enormous potential for the Kapost solution,” said new investor Brian Neider from Lead Edge. “As brands continue to grow more sophisticated in their digital marketing strategies, we believe Kapost’s innovative workflow system, intuitive design, and top-notch analytics have left the company poised to become the undisputed leader in the field of content marketing software.”
Kapost makes content marketing easy by structuring every step of the process in a single platform, including planning and organization, production, distribution, and performance measurement. The tool provides a complete solution for marketing teams to manage all their content whether social, blog posts, eBooks, videos, etc., and includes a robust analytics suite that reveals which content assets drive audience engagement and deliver leads.
“The marketing world has been turned upside down. Buyers are now in control of the sales process and brands must become publishers to attract and engage their buyers,” said Kapost co-founder and CEO Toby Murdock. “We’re thrilled that Lead Edge and Floodgate have joined us as strategic partners as we continue our push to re-define marketing for the modern era.”
Co-founder and CTO Nader Akhnoukh states, “Content Marketing represents a better world for marketers. Instead of annoying your buyers with ads, you can now inform, educate and entertain them – all the while earning their trust. Kapost is already the industry leader in content marketing and were excited to be able to scale the business even faster with this new round of funding.”
About Lead Edge
Lead Edge Capital seeks to invest in expansion-stage technology companies that are interested in leveraging Lead Edge’s vast network of corporate executives, successful entrepreneurs and investment professionals to drive sales and facilitate partnerships within the larger business community. Lead Edge targets rapidly growing companies worldwide within a variety of sectors, including, but not limited to, software, Internet services, e-commerce and digital media. Lead Edge has invested in several notable companies including, Marketo, Monetate, Bazaarvoice, Drilling Info and Mindbody.
FLOODGATE is a Silicon Valley based, early-stage venture capital firm founded by Mike Maples and Ann Miura-Ko focused on fundamentally disruptive start-ups targeting large and growing markets. The firm’s early stage investments include Twitter, Chegg, Bazaarvoice, Demandforce, Monetate, Modcloth, and Lyft.
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process. Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic and more leads. Kapost customers include brands like Eloqua, Marketo, AT&T, Intel and more. Kapost also produces The Content Marketeer, a blog providing content and education for marketers.