Karma marketing: can the idea of 'branding like a Buddhist' change corporate

Karma marketing: can the idea of 'branding like a Buddhist' change corporate
“I realized there's so much I don't know about other cultures that are relevant to the things I do,” said Ricardo Caceres, marketing director of sustainability at Coca-Cola. “The idea of self-awareness, the personal perspective to know when you have …
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4 Critical Things Every Business Must Know About Mobile Marketing
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your …
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Marketing fraud of the decade: How much is the 'Orange' brand really worth?
They poured this money into commercials featuring puppies frolicking in the park or soldiers returning home on leave, and of course on their enormous marketing departments. The company managers and deputy marketing and advertising directors were …
Read more on Haaretz

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