Keeping Your Head Above Water in the Google Lagoon

Keeping Your Head Above Water in the Google Lagoon
Keeping an eye on the competition is always a good idea. If a competitor that uses essentially the same techniques as you suddenly drops several pages in the SERPs, that may equate to a warning to you that the same could befall your site on the next pass.
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Up Close @ SMX: Enhancing Results With Structured Data & Markup
Adding to the complexity of the rendering of data in the SERPs is the fact that each of the browsers, and each of the engines, may use structured data differently. Marshall states (I think I heard this right) that there are 2 major and 2 minor updates …
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