Kellogg School of Management: 2012 Strategies for Management of Intellectual Property

Kellogg School of Management: 2012 Strategies for Management of Intellectual Property
Event on 2012-11-14 00:00:00
Event Name: Kellogg School of Management: 2012 Strategies for Management of Intellectual Property
Event Date(s): Wednesday, November 14, 2012 to Friday, November 16, 2012
Event Location: Northwestern University – Downtown Chicago Campus – Wieboldt Hall, Chicago, Illinois, U.S.A.
Cost: ,750
Description: As companies seek to achieve competitive advantage through exploitation of their technological assets, managing intellectual property has become a key issue for these companies. In most cases, intellectual property is responsible for more than 70% of the market value of companies in the S & P index. This course is designed to expose participants to the various organizational skills needed so as to confidently develop, analyze and negotiate the IP of their corporation. Outstanding faculty from Kellogg School of Management will help you understand the strategic issues involved in IP management. Special guest experts complement the foundations presented by the faculty.

Program Content:

Issues involved in management of intellectual property

Strategic decision making tools for licensing

Aquisitions and successful license agreements: Criteria for decision making, financial methods, due diligence

Effectively negotiate to derive maximum benefits from your assets: Learn how to use negotiation skills to generate cooperation and profits in highly competitive environments using hands-on examples.

Strategies to create a strong IP management department: Learn what goals to establish for your department, tools needed from disclosure to patents, patent litigation management with key examples from the industry.

International IP Trends

Patent protection in emerging economies

Who Should Attend:

The course is designed for legal professionals, business development and commercialization personnel, scientists involved with IP issues in companies/universities, technology transfer managers and executives involved in licensing.

Contact:

Julie Gertz

Program Development Manager

847-467-1453

j-gertz@kellogg.northwestern.edu
Host Company: Kellogg Center for Biotechnology
Contact Information: Phone: 847-467-1453
Fax: 847-467-2180
Email: sangeeta-vohra@kellogg.northwestern.edu
More Information: http://www.kellogg.northwestern.edu/biotech/execed/ipstrategy.htm

at Thorne Auditorium
373 E Chicago Avenue
Chicago, United States

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