Kia Motors doubles impact of social media marketing at less than half the cost

Kia Motors doubles impact of social media marketing at less than half the cost
Kia Motors is more precisely targeting paid posts to social media users who are most likely to engage with the content after early tests had double the impact at less than half the cost. The move stems from the car marker's view that social media …
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Engagement Labs Enriches eValue Social Media Marketing Scoring Tool
"Social media marketing is an evolving market and our team at Engagement Labs is continuously evaluating the eValue analytics tool to better reflect the needs of the industry," said Bryan Segal, CEO of Engagement Labs. "Companies across the globe are …
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