Killer PPC Testing Using an Ad Testing Matrix

Killer PPC Testing Using an Ad Testing Matrix
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don't take advantage of ad copy testing at all. Of those that do …
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Search Triggers: A Secret to More Powerful PPC Ads
An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks over and asks, "Fred, what's with Gideon?" Fred replies, "Gideon's lying …
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