Kohl's Revamped Marketing Goes for the Heartstrings

Kohl's Revamped Marketing Goes for the Heartstrings
The former Starbucks executive joined the retailer just 10 months ago as chief customer officer, overseeing marketing, e-commerce and omnichannel experiences. In the absence of a chief marketing officer — a role Kohl's has had previously — Ms. Gass …
Read more on AdAge.com

Marketing data services firm NetProspex raises M Series C
“Marketing data management is becoming a requirement for growth-oriented companies and revenue-focused marketing organizations,” said CEO Michael Bird in a statement. “We are thrilled to have the backing of Spring Lake Equity Partners and the …
Read more on Boston Business Journal (blog)

16 Brilliant Marketing Quotes From Mad Men's Don Draper (Infographic)
Draper, played by actor Jon Hamm, is the superstar creative director and brooding mess on AMC's Mad Men. We wouldn't recommend following his example as it pertains to your personal life, but if you're looking for marketing or advertising inspiration …
Read more on Inc.com

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