KPTMC Presents the 5th Annual Business, Marketing and Technology Conference
Event on 2013-11-18 09:00:00
Nationally Acclaimed Speakers l Informative Sessions l Networking Reception
Monday 9:00 AM – 5:30 PM & Tuesday 9:00 AM – 5:00 PM
Registration: 0.00 l 20% Room discount at Land’s End for attendees
Price includes continental breakfast and a lunch of sandwich,
soup and salad on both days. Coffee, tea and water service provided.
Monday, November 18, 2013
8:00a.m. – 9:00a.m. Registration and Continental Breakfast in The Quarterdeck
9:00a.m. – 9:30a.m. Welcome and Introductions
9:30a.m. – 10:30a.m. Ezra Holland: “Inspirational Leadership”
Join Ezra for this high energy, inspirational presentation. He combines stories learned from a lifetime of adventure with the latest in leadership, communication and teambuilding theories. Attendees will leave with tools, thoughts and techniques on how to take their leadership to the next level.
10:30a.m. – 10:45a.m. Mid Morning Break and Coffee Service
10:45a.m. – 12:15p.m. Aliza Sherman: "How to Make Social Networks Really Work For You and Your Business"
Today's customer has more power than ever. How can you reach the ultra-connected consumer and build long-lasting relationships with them? Which social networks are right for your business? Learn how to effectively engage your online communities in Facebook, Twitter, LinkedIn and more to grow your business and provide great customer service. Web pioneer Aliza Sherman has co-authored the book Social Media Engagement for Dummies and will share some easy, affordable ways you can get more out of your social networks so you save time and make money.
12:15p.m. – 1:15p.m. Lunch
1:15p.m. – 2:00p.m. Alyssa Shanks, economist for the Alaska Department of Labor with an update on Alaska and Kenai Peninsula Economic Trends
2:00p.m. – 3:00p.m. Kristen Lindsey: “Exploring the new landscape of SEO”
In their relentless pursuit of relevance (and making money), search engines continue to change how they rank and display search engine results. How can you cut through the clutter and continue to get low-cost organic web traffic? This session will outline changing trends in search engine optimization and what you can do to gain traffic from this important source.
3:00a.m. – 3:15p.m. Mid Afternoon Break and Coffee Service
3:15p.m. – 4:15p.m. Kristen Lindsey: “Enough About Hits and Visitors! Web Stats That Really Matter.”
As website analytics like Google Analytics have become more and more powerful, it is easier for companies of all shapes and sizes to really drill down and measure website return on investment. At the same time, there is an even bigger risk of getting information overload. How do you cut through the clutter and measure what matters? This session will dive into the data overload and map out the web stats that will really allow you to measure your website effectiveness.
4:30p.m. No-Host Reception in The Chart Room
Tuesday, October 19, 2013
8:00a.m. – 9:00a.m. Registration and Continental Breakfast
9:00a.m. – 10:00a.m. Ezra Holland: “How To Hire and Keep the Right People”
There’s hiring, and there’s hiring successfully. The process of attracting the right talent, training and then retaining them can be daunting and time-consuming. This workshop answers some basic questions: When is the right time to hire? What can you offer? Where do you look, and how much help do you need? It will also address introducing new staff members to the culture of your company and how you “train to retain” your exceptional new talent.
10:00a.m. – 11:00a.m. Kathy Day: “Tech Talk”
Applications and internet tools for small business owners – everything from money management to PR tools, email tracking and finding media clips.
11:00a.m. – Noon Jillian Simpson, ATIA: Making the Most of your ATIA Membership and International and Domestic Travel Trends in Alaska
Noon – 1:00p.m. Lunch
1:00 – 5:00p.m. Kenai Peninsula Tourism Industry Roundtable Discussion, facilitated by Ezra Holland
History of Tourism Marketing on The Kenai
Sustainable Funding Solutions
A look at different DMO Models
2:30p.m. – 2:45p.m. Mid Afternoon Break and Coffee Service
5:00p.m. Wrap Up
Ezra Holland, The Holland Group
Ezra Holland is an entrepreneur, author, educator and speaker. He is passionate about the process of building relationships, creating effective teams and developing cooperative communication. His latest projects include regional economic development, and the collaboration and marketing of local small business clusters. His mission is to act as a catalyst to increase communication and help local businesses to collaborate and therefore become successful. Ezra is the CEO, and Managing Director of The Holland Group, a national workforce and leadership training company, and an Adjunct Faculty in the School of Business at Endicott College. He holds an M.S. in Recreation, Parks and Tourism from San Francisco State University, and appears frequently in the media as an expert on recreation, leadership, communication and economic development.
Aliza Sherman helped pave the way for women online and in the Internet industry. She is a web and social mobile pioneer whose work helped shape the early new media industry. She is an international keynote speaker, author of 10 books, and a digital strategist since 1992. In addition to starting the first woman-owned Internet company in the early 90s, Cybergrrl, Inc., she has been writing, speaking and consulting about social media since 2006 and social mobile marketing since 2010. She is also well known for her expertise on women’s technology and business issues. She is an advocate of sensible, practical and manageable uses of technology that achieve business goals. She deftly cuts through hype to get to the essence of what tech tools to use and how to use them well for optimal results.
Kathy Day, Kathy Day Public Relations
Kathy Day, APR, is the owner of Kathy Day Public Relations (KD/PR) Virtual. For the last 25 years, Kathy has been one of the most active media relations consultants in Alaska – pitching stories about everything from Alaska tourism to sportfishing issues and the importance of philanthropy. She has helped a variety of Alaska clients tell their stories through the media including Kenai River Sportfishing Association, ENSTAR Natural Gas Company, Rasmuson Foundation and United Way. For the last five years, she was the earned media specialist for Pick. Click. Give. – the program that allows Alaskans to donate some of their PFD to charity.
Kathy worked for Bernholz & Graham Public Relations from 1990 to 2000, and was an account manager on many tourism accounts including the Alaska Tourism Marketing council (ATMC) and the Southeast Alaska Tourism Council. She opened her own firm in 2000, and has counseled businesses large and small to develop strategic public relations programs that are effective and measurable.
Prior to getting into PR, Kathy was an assignment editor, reporter and sports anchor at KIMO-TV in Anchorage (1987-1989) and news director at KGTL Radio in Homer (1984-1987). Kathy has a B.S. in Radio-TV News Journalism from the University of Colorado Boulder. She received her accreditation in Public Relations (APR) from the Public Relations Society of America in 1997. She is a former president of the PRSA Alaska Chapter, is a graduate of Leadership Anchorage and is a “Top 40 Under 40.” KD/PR Virtual is the Alaska member of www.PRConsultantsGroup.com.
Kathy’s passions are mentoring youth and other female business owners. She has been a Big Sister through Big Brothers Big Sisters of Alaska to three young women and has helped numerous Alaska women to further their careers in PR. When she’s not working, you’ll find her playing softball or volleyball, fishing on the Kenai River or cheering her two sons in hockey or baseball. Learn more about Kathy and her team of 10 communications professionals at www.KDPRVirtual.com.
Kristen Lindsey, Apokrisis
Kristen is the managing partner of Apokrisis LLC, an interactive agency located in Anchorage, Alaska. She has been involved in technology marketing for almost 20 years in a variety of roles, and she currently works with clients on online strategies, inbound marketing, social media integration, and online business development. She is an active volunteer in the community and industry, and recent participation includes the Anchorage Concert Association, Past President, American Marketing Association, Local Chapter Internet Committee, Alaska TIA Marketing Committee and Internet Committee.
at Land’s End Resort
4786 Homer Spit Rd
Homer, United States