Latest Content Marketing Sighting: Honda Uses Ok Go's New Video “I Won't Let

Latest Content Marketing Sighting: Honda Uses Ok Go's New Video “I Won't Let
Instead of creating an ad, why not create content marketing (pictures, videos, testimonials, etc.) that shows others happily using your product? And if you can get any local “celebrities” to do that, it's even better! Honda tapped into both of these …
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When Your Content Marketing Fails
Just about everyone has embraced content marketing. And some people are even succeeding with it. However, a shockingly high percentage of B2B content marketers report that it really isn't going all that well. According to a recent Content Marketing …
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7 Fundamentals to Build a Content Marketing Competency
For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams fail at it. Either because they cannot produce the content …
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