LBPR Treasure Chest Media Workshop – Wollongong
Event on 2015-04-29 09:00:00
Would You Love To See Your Business And Your Story In The Media – For All The Right Reasons?
Do You Think Your Business Would Benefit From Expert Advice Right Now?
Are You Struggling To Figure Out How To Approach A Journalist And Why They Would Be Interested In You?
Would You Like A “Treasure Map” That Will Show You How To Get Great Media Coverage For Your Business?
At our LBPR Media Treasure Chest Workshop you will learn:
- How To Figure Out The “NEWS” In Your Story And Your Business
- How To Write A Media Release That A JOURNALIST Will Actually Read – And Be Interested In
- How And Where To Find The RIGHT MEDIA CONTACTS So They Actually Want To Talk To You
- The Essential Information You Must Include About YOU When Working With The Media
- How To Deal With The Media When Things Go Wrong – As They Sometimes Will – And Turn A Negative Into A POSITIVE
- See Why PR And Media Are ESSENTIAL STRATEGIES In Your Marketing Plan
- Recognise How SOCIAL MEDIA Fits Into the Media and PR Mix, Identifying The Best Channels For Your Business
This workshop is designed specifically with small to medium business owners in mind. Lisa Burling, Managing Director of LBPR understands that Media and PR can be a little daunting and expensive when your desired outcome isn’t always guaranteed. Lisa will share her “trade secrets so that you can create your own “Treasure Map” to give your business maximum media coverage.
So, if you are a Business Owner who is looking for more exposure via the media, and ultimately more customers and profit, then you need to join us for this workshop.
If you have previously thought that
ADVERTISING = MARKETING
PR = PRESS RELEASE
then this would be a great investment of your time and money.
There is so much more to it and you will be AMAZED at what you can achieve.
Who is LBPR?
LBPR is a boutique PR consultancy specialising in media campaigns, product launches, stakeholder engagement, issues management, social media projects and creative copywriting.
Lisa Burling is the founder and Managing Director of LBPR and will be your workshop presenter. With 20 years PR and media experience in consultancies, the private sector, local government and charitable organisations, Lisa has led award-winning strategic global and national PR and media campaigns for clients across a range of sectors – tourism, human health, fashion, property management, interior design, animal health and welfare, and beauty to name just a selection!
Just before being brave and launching LBPR, Lisa worked in senior roles at leading PR consultancies in Sydney and London, where she built the consumer PR practices from zero into sustainable business streams.
Lisa has extensive experience in new product launches, stakeholder engagement, profile building, copywriting, issues management, and traditional and social media campaigns targeting both consumers and professionals.
She graduated from Charles Sturt University, Bathurst with a degree in Communications, majoring in broadcast journalism and public relations. She also has a Chartered Institute of Marketing qualification from the London Business School. LBPR is proud to be an Associate Member of Australia’s peak industry body for PR, the Public Relations Institute of Australia.
Lisa is still actively working with clients, plus national and local media journalists, so she will be sharing with you what is working now in practice and not in theory.
And don’t just take our word for it…
"Lisa and I work together weekly on a local tourism segment for i98FM, which we created together – as well as celebrity interviews. She’s always calm, organised and willing to help – she also gets who our audience is and what they want to listen to which is SO important. A great PR professional whom I love working with!
— Bianca Dye, media personality and radio breakfast host
“Lisa’s meticulous attention to detail and her great flair, expertise and creativity has been a major contributing factor to the ongoing success of the Trish Multiple Sclerosis Research Foundation and to the over million we have raised for MS research.”
— Carol Langsford OAM, Chairman, Trish Multiple Sclerosis Research Foundation
“I have the privilege of working with a number of PR experts. Now and again, somebody arrives who really understands what the core ingredients to a targeted campaign really are. Lisa’s understanding of these issues is the reason why I enjoy working with Lisa, who gives each client value, experience, integrity and more importantly, success.”
— Gerald Quigley, Pharmacist and Master Herbalist
“Lisa Burling from LBPR has always been a pleasure to deal with. She knows our demographic and exactly what we look for in a story. Her pitches are creative, well thought-out and she has an excellent understanding of the media landscape.”
— Melissa Milowski, Deputy News Editor, Mail Online
Reserve your place now and join us for this workshop that could change your business for the better – forever!
at Sebel Harbourside Kiama
31 Shoalhaven Street