Lead Acquisition and Nurturing Using a Marketing Automation Solution
Event on 2015-11-18 11:30:00
New Age Marketing Methods for Increasing Your Quality Leads – Lunch Included Good websites get thousands of visitors a day. But do you know who they are and what they are looking for? Marketing automation tools provide unprecedented insight into visitor behavior. In this show and tell session, Roger Morency and Jill Delaney illustrate how they use Pardot to turn those anonymous visitors into new leads, nurturing and qualifying them for the sales team. Jill Delaney is the Product Marketing Manager, Video Products for Tyco Security Products. In this role, she has lead the product marketing to launch new products, develop successful marketing campaigns, write content marketing articles to drive more qualified leads to the sales team. Prior to Tyco, she held several B2B marketing positions in commercial real estate, manufacturing and market research. Tyco uses digital marketing strategies with regular events to produce more marketing qualified leads. Roger Morency is the Digital Marketing Manager for Tyco Security Products, Roger manages the digital marketing efforts for Tyco with a primary focus on marketing automation using Pardot and SalesForce. His duties include lead capture, lead nurturing using email marketing drip campaigns, social media marketing, SEO, and web site development. Roger has over 20 years of digital marketing experience. Buy your ticket to this awesome event today!
at Neighborhood Christian Legal Clinic
3333 N Meridian Street, Suite 201
Indianapolis, United States