Allen, TX (PRWEB) January 23, 2014
Lead Liaison takes the lead in innovation once again. The marketing automation company announced today the launch of their new Automatic Publishing feature, which enables users to automatically publish content through the automated marketing platform. The new feature allows access to over 2,000 content developers, so marketers can request content and manage distribution with ease.
Recent studies show that companies using a marketing automation platform have a 53% higher conversion rate than non-users (Aberdeen Group). Also, the use of marketing automation technology is expected to grow 50% by 2015 (SiriusDecisions). Thats why Lead Liaison goes a step further, and integrates content creation with marketing automation, to reduce the marketers stress of having to create content in-house.
The growth of automated marketing platforms is inevitable, said Alva Cardona, VP of Corporate Communications for Lead Liaison. And, because we know that the use of marketing automation platforms will increase, we decided to add content creation and automatic publishing features, which provides the marketer with more resources to nurture leads,” added.
Research shows that, when leads are nurtured, a 20% increase in sales is reported, compared to non-nurtured leads (DemandGen Report). With this new feature, users can create more than ten types of marketing content to nurture leads, such as tweets, Facebook posts, blog posts, press releases, articles, video scripts, and more, which can be requested to a team of writers, who work to satisfy your specific content needs. Also, feedback (and edits) can be provided as the content is being developed.
When requesting content through Lead Liaisons automated marketing platform, users can designate specific topics, industries, keywords, and references. In addition, users can track progress of content requests using multiple filters as well. After content is ready, it can be published automatically using the Lead Liaison Social Post feature, pushed to the most popular Content Management Systems (CMS) on the web, such as WordPress, Joomla! and Drupal or it can be saved to your companys cloud drive, such as Google Drive or DropBox.
It is a fact that 71% of marketers already use content marketing for lead generation, and it is expected that the marketing automation market will grow from $ 3.2 billion in 2010 to $ 4.8 billion in 2015 (International Data Corporation). Thats why