Scottsdale, AZ and New York, NY (PRWEB) March 18, 2013
SheKnows, the leading womens lifestyle media brand, today announced that Samantha Skey is joining the company as chief revenue officer. A digital media industry leader with extensive experience creating new online revenue, Skey joins SheKnows at an important inflection point, deepening the executive team to expand the business and evolve its digital strategy. As CRO, Skey will focus on growing and monetizing the companys business by delivering innovative ways for the SheKnows community to consume and engage with its award-winning content. She will also work with advertisers to create and distribute meaningful custom content to SheKnows influential audience of more than 43 million women.
This announcement is one in a series of corporate milestones speaking to SheKnows growth, including the companys December 2012 acquisition by Great Hill Partners, a private equity firm specializing in high-growth companies, and the appointment of Chief Executive Officer Philippe Guelton, an veteran digital media executive who has led iconic women’s media brands including Elle, Elle D