Lean Marketing Strategies for Startups

Lean Marketing Strategies for Startups
Event on 2012-09-26 18:30:00

Lean Marketing Strategies for Startups
Kain Tietzel, Co-founder and Creative & Marketing Director, PhotoMerchant.net 
Wednesday, September 26th from 6:30 – 8.00 pm

Suppose you’re an Internet startup, you’ve got a concept, maybe a prototype and have even managed to get people interested in your product. How can you convert those visitors to paying customers, and then how can you scale that by a factor of 10 or 100?

Marketing can be an expensive and time consuming proposition for a startup, especially when your team is small and your to-do list is very huge. Thankfully, there is a wealth of cost effective and highly automated systems that you can use to get your message to market quickly, easily and cheaply.

This class focuses on the techniques and tricks to increasing your sales conversions and reducing your marketing costs. The lean marketing topics include:
– Establishing the metrics that matter
– Optimising the four stages of the customer life cycle
– Creating customer advocates
– Content marketing techniques
– Marketing automation
– Blogging for the non-blogger
– Split testing strategies
– Plus social, affiliate and partnership tactics  

Kain Tietzel is the Co-founder and Design & Marketing Director of PhotoMerchant.net, a photography focussed SaaS business used by thousands of professional photographers across the world. With over 16 years as an experienced digital marketing specialist, designer, videographer and producer he has been pivotal in the success of many startup businesses across entertainment, telecommunications, and digital advertising. He now leverages his experience in UX, entertainment, and UI design to help non-technical people make the most of modern digital marketing tools through seminars and practical workshops.

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at The York Butter Factory
66 King St
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