Learn & Do 2.0 – 3:00pm-5:30pm – April 20, 22, 27, 29, 2015

Learn & Do 2.0 – 3:00pm-5:30pm – April 20, 22, 27, 29, 2015
Event on 2015-04-20 15:00:00

The Learn & Do series will teach you how to connect with new customers and grow sales using world class marketing.

These tools include Developing Relevant Messaging, Social Media, Online Advertising, Search Marketing, Email Marketing, and Traditional Out of Home and Print.Why Learn & Do?

We believe that local organizations deserve to understand how to implement world class marketing.  This will lead to more customers, stronger revenue, more employment, and stronger communities  What will I take away from these sessions?

Day 1 – Building a Foundation
Starting with Why
Finding your A Client – Exercise, Social Media & Google Review – What are people saying about us?
The Power of Your Blog
The Dip – Finding an uncrowded space
Google Analytics Introduction

Day 2 – Social Media
Facebook Insights – what do the numbers tell us?
A/B Testing
Time & Social Mgmt Tools – Hootsuite, Sprout Social
Using Google Analytics for Social

Day 3 – Email Marketing
Understanding Best Practices
Conditional Formatting & Relevance
Copywriting for Email
A/B Testing
Measuring with Analytics

Day 4 – Online Advertising
Google Adwords
Measuring with Analytics

You’ll practice using social media to attract new customers.

  • You’ll write posts people will like and share.
  • You’ll learn how to get your message in front people who are looking for you.

You’ll start implementing practices to get your business to the top of Google.

  • You’ll learn how to have your website to show up only when qualified people search for your services.
  • You’ll learn how to get your business in front of people who are like the things your best clients like.

You’ll build an system for creating top-of-mind awareness with your audience.

  • You’ll learn how to see how many people open your emails.
  • You’ll learn how to see how many people click on your emails.

at Innovation Guelph
111 Farquhar Street
Guelph, Canada

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