New York, NY (PRWEB) December 19, 2014
The patient engagement model is dramatically shifting. Historically, the relationship between drug developers and patients is often viewed in commercial terms. But recently, pharma, patients and advocacy groups are talking about uniting to harness patient and advocacy insights and build lasting relationships.
On January 20th at 3PM EST, PM360 will host an exclusive webcast, sponsored by Takeda and The Snow Companies, which will probe this dynamic alliance and delve into the issues that have ignited the broadening dialogue and discuss the growing importance of collaborating from the onset of development to post-approval.
To register for free, go to https://events.essrx.com/PM360/717F2.nsf/Register.
Why You Should Attend: