LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks
The first point is GE Head of Global Media Innovation Alexa Christon's response to my question about which content marketing risks are important to monitor and mitigate. GE's content marketing efforts stretch across many highly innovative platforms …
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State senator: GMO labeling 'a marketing ploy' by organics industry
McAllister said GMO labeling advocates stand to see a 15 percent gain in market share as a result of mandatory labeling. McAllister's comments come as Vermont's attorney general late last week asked a U.S. district court judge to dismiss a lawsuit …
Read more on Watchdog.org

Koonin shooting for marketing magic with Hawks
“Sports is the consistent marketing tool of the city.” Koonin, who has met success at companies that include National Distributing, the Coca-Cola Co. (NYSE: KO) and Turner Broadcasting System – said the Hawks have had difficulty building a strong …
Read more on Atlanta Business Chronicle

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