Lee Odden on Real Time Marketing and Social Graphs

People realize how useful real-time information is. What about the concept of real-time marketing and what does it mean exactly? According to Lee Odden of TopRank Online Marketing, what is emerging from real-time marketing is the idea of using a social graph to look at relationships, and then using that information to reach consumers through advertising. Since there are privacy issues associated with the social graph, marketers have to be careful with their behavioral targeting.
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