Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy

Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy
Following a flurry of data points and sound bites underscoring the importance of multicultural consumers, there was a sobering reminder at the Association of National Advertisers' annual Multicultural Marketing and Diversity Conference this week. Only …
Read more on AdAge.com

Students work with local company New Pig to develop marketing plan
UNIVERSITY PARK, Pa. — A Penn State Smeal College of Business marketing class led by Carolyn Todd, instructor in marketing, got a real-world perspective on product development and marketing during a recent visit from Scott Diminick, a marketing …
Read more on Penn State News

UTHSC marketing team earns Platinum honor
MarCom is administered and judged by the Association of Marketing and Communication Professionals. This year, MarCom drew more than 6,500 entries from corporate marketing and communications professionals, advertising agencies, public relations …
Read more on Memphis Business Journal

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