Leveraging LinkedIn for Content Marketing & Thought Leadership

Leveraging LinkedIn for Content Marketing & Thought Leadership
Event on 2015-03-12 12:30:00

½ Day Workshop:

Leveraging LinkedIn for Content Marketing and Thought Leadership


Who Should Attend:

  • Business Development Officers and Leaders
  • Business Owners
  • Marketing Professionals
  • Anyone Interested in Building Their Business Through Content Marketing & Thought Leadership on Social Media

What You Can Expect to Learn:

  • How to Build a Network of Referral Partners, Prospects, Clients, and Centers of Influence
  • How to Optimize Your LinkedIn Profile
  • How to Leverage Company and Showcase Pages
  • How to Leverage LinkedIn Groups for Thought Leadership and Content Marketing
  • How to Publish Content on LinkedIn’s Publisher Platform & How to Prospect with the Content
  • How to Increase Profile Views
  • How to Leverage Google Alerts for Relevant Content
  • How to Use Hootsuite to Schedule Content

Did You Know:

  • Content reading on mobile phones increased over 10% in 2014. –Demand Gen
  • 74% of adult (Professionals) use social network sites. –PewResearch
  • With the proper photo, your LinkedIn Profile will receive 11X More Views -LinkedIn
  • A significant 92% of marketers said that social media was important to their businesses. –Social Media Examiner

What You Can Expect to Leave With:

A plan to leverage LinkedIn and it’s content marketing capabilities to provide thought leadership to a targeted group of business professionals based on your ideal client profile.  You will learn when, where, and how often to post your content, as well as the expected balance of created, curated, and syndicated content.  You can expect to learn how to increase your profile views on LinkedIn, as well as how to leverage the professionals checking you out and checking your content out.


  • Satisfaction Guarantee or Your Money Back
  • Meal and Assorted Beverages 
  • WiFi
  • Recorded Webinar of the Class

Please Bring:

  • Laptop

Discounted Parking:

  • 1700 Market Street, 5th Floor
  • 1800 Market Street (The Sonesta Hotel), Valet
  • Please see the Pyramid Club Front Desk for a Parking Voucher for Either Location





at Pyramid Club
1735 Market Street
Philadelphia, United States

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