LexisNexis Chooses Slack Barshinger for B2B Marketing Program

CHICAGO, (PRWEB) September 8, 2006

Slack Barshinger, a leading business-to-business marketing communications agency, recently announced it has been named agency of record for the Corporate Legal and Tax groups within LexisNexis, a leading provider of information and services solutions. The agency will also assist in various projects for the Enterprise and Library group.

The agency stood out because of its strong B2B marketing capabilities and integrated approach, which are exactly what were looking for in an agency, said Ralph Windle, director of marketing, LexisNexis.

LexisNexis is a leading provider of information and services solutions to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. The company delivers the most authoritative sources in the world, tailored to a users workflow, and addresses job-specific and enterprise-wide information needs.

LexisNexis is a standout brand offering a wide range of tools and services, said Gary Slack, CEO, Slack Barshinger. We look forward to using our B2B expertise to help make the brand even stronger.

About Slack Barshinger

Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agencys 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Midsize Agency of the Year and national Agency of the Year, respectively, by Crains BtoB magazine and the Business Marketing Association. To learn more, please visit http://www.slackbarshinger.com.

About LexisNexis


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