Greenwood Village, CO (PRWEB) May 30, 2013
June 2-4, Lida Citroen, Principal of LIDA360, will work with service-disabled veterans as part of the Wall Street Warfighters Foundation (WSWF) program in Philadelphia. WSWF identifies, develops and places service-disabled veterans in careers in the financial services industry. Citroen offers program participants a customized personal branding and reputation management workshop. She has worked with WSWF since 2009, training veterans on how to better identify their skills, develop a personal brand and market themselves to potential employers and clients. Citroen does this work gratis for WSWF and other veteran transition programs nationally.
“Helping a veteran transition to a civilian career is something I’m passionate about,” says Citroen. “I see that the same skills, tools and resources I train corporate executives with are relevant to the military veteran who is trying to become competitive in a tough job market.”
Citroen is an international branding and reputation management specialist who designs and enhances the identities of companies, executives and thought-leaders globally. As principal and founder of LIDA360, LLC, Lida is a sought-after expert in the field of brand development, reputation management and online marketing, leveraging a comprehensive go-to-market perspective, and incorporating clients’ businesses objectives to create an authentic brand experience.
She is a volunteer member of ESGR Colorado and works with veterans groups nationally to bring the personal branding process to help veterans transition successfully.
LIDA360 is a brand consultancy firm, based in Colorado. Principal Lida Citro