New York, New Jersey, Wilmington DE, Chicago. San Fransosco (PRWEB) May 31, 2013
Before one can assess their existing Internet Marketing Plan or prepare to start a new campaign, they should first know what Google is looking for in a website and the only way to achieve this is by knowing what each of these updates were targeting. Hopefully this article will help highlight the key factors which can be used as a basis for a great Internet Marketing campaign.
Google Panda was their first major algorithm update and was originally released in February 2011 with four additional updates within the next six months through June of that same year.
These updates were aimed at lowering the search results of low-quality sites that did not provide informative, original content, used content farms or had low content sites which did not provide the best user experience.
The Panda update affected 11.8% of all search results and saw a drop in search rankings for sites with poor content and large amounts of advertising and for the first time, a spike in search results for sites containing informative, quality rich content.
Google Penguin was the next major update released on April 24th, 2012 and this time was aimed at decreasing the search results of websites using black-hat SEO techniques such as link building networks, spammy and irrelevant links, content duplication, cloaking and keyword stuffing. There are rumors Penguin 2.0 is very soon to be released
Within the time frame of these Google updates there have seen thousands of websites that